Category: Professional
Published: Fall 2018
Commissioned By: Altitude Sports & Entertainment
Programs Used: Adobe After Effects and Premiere
In a shocking turn of events during the fall of 2018, the Colorado Avalanche made it into the Stanley Cup Playoffs.The Avs needed promotional ads to let their fans know they would be in the playoffs. This meant crunch time at work. This whole project mostly had to get finished in a day which meant crunch time at work. Overall this was an interesting project. I took our slanted lines from Altitude's, at the time, current promo package and messed around with the layer modes. We wanted to keep the Avs' burgundy color but to add prestige for the playoffs everything else in frame was black and white.
Another large portion of this project was that we wanted to showcase the cities where the games were being played. This is is shown by Nashville and Denver both being the backgrounds I chose to lay the text over. Nashville and Denver both can be seen.
Like I said, this project needed to get done in a day; however, I don't consider it a one and done. The Colorado Avalanche Playoffs Promo Package's influence can be see in Altitude Sports Promo Package that was launched in 2019. The overlays and text layout served as a good starting point.