Artist: Dan Probst and Ryan Gibson
Category: Professional
Published: Spring 2019
Commissioned By: Altitude Sports & Entertainment
Programs Used: Adobe After Effects and Premiere
This was a head scratcher to start. My team was asked to help develop a new graphics package to help revamp Altitude Sports' Promotional material. The only catch was these new graphics had to be cross platform, adapt to fit each team's look and feel while at the same time staying within an overarching Altitude Sports brand. Oh...and each template had to be accessible in Premier Pro for the editors, which means you can kiss the fancy mattes and overlays goodbye. Not the end of the world but it made life a little harder.
I did a lot of research on other show packages and was really inspired by the History Channel. Their system of presenting each show in the same layout while still feeling like a united brand is the stuff of legend. We took a similar approach but decided to lean heavily into colored overlays. These allow the text to be easily read without having the change the font color and we could tailor make these to help bring out the colors of the individual sports teams, whether it is a promo for the Denver Nuggets, Colorado Avalanche, or Colorado Mammoths.