2024 NFL Draft
The NFL Draft is an annual event where teams from the National Football League (NFL) select eligible college football players and other players to join their roster. It is a major event in the NFL offseason and serves as the primary means of acquiring new talent. Provided to all teams as a base look, the NFL gives all teams a package of assets that will be used across the league to market the event. We massaged the look to fit our style and while creating a unique creative package that stayed Detroit (draft location) inspired.